🔗 Share this article

TikTok is introducing a new feature that allows them to cut down on the quantity of AI-made videos appearing in their timelines. This step comes as the service revealed that it currently hosts in excess of 1 bn AI videos.

Pilot Phase and Launch

This change is being tested over the coming weeks before a widespread rollout. This advancement coincides with a surge in content created by AI, spurred by recent AI video creators.

AI Content on Other Platforms

It has been noted that almost a tenth of the quickest rising video streams on another major platform only show AI-generated videos. A significant portion of this output is classified as “AI slop”, a label for inferior, factory-style content that is typically nonsensical or bizarre.

Our research shows that a lot of users appreciate content created using AI tools, including computer-generated images to educational videos, and we aim to offer the community the ability to see more or less of that, based on their own likes,” said a company executive.

Scale of AI Content

TikTok disclosed that there are presently 1.3 billion videos on its network tagged as AI-generated. Collectively, in excess of 100 mn pieces of content are added to the service every day, making clips made by AI a limited portion of its total content library.

User Control Features

Users will be able to decrease or raise the volume of artificial media they view by using the topic control option in the app and selecting AI-made media. Additional categories that currently be adjusted under the setting cover news, style, aesthetics, and movement.

Content Labeling and Policies

The platform’s guidelines require creators to label convincing artificially created content, and it prohibits malicious deepfakes of well-known individuals or crisis events. Any realistic artificial content that is not labeled can be deleted under its terms of service.

Additionally, the platform will now add an artificially created label to content made using its proprietary AI systems, or detected by an collaborative effort for spotting artificial media. This action is aimed to help prevent users from seeking to bypass the labeling process.

Responsible AI Funding

The platform is additionally introducing a two million dollar educational fund for experts and groups to create informative material about using AI responsibly. This project will support charitable organizations specializing in teaching programming and robotics.

Content Safety Approach

The video-sharing app has defended its moderation strategy, amid debate over intentions to make redundant numerous safety staff in the United Kingdom. TikTok is set to eliminate 439 jobs in its content moderation department in London, with labor groups and online safety experts voicing alarm that humans are being replaced by machine-led review.

A company official explained that staff-based oversight would still have a role, but artificial intelligence can protect employees by removing the most distressing content prior to it gets reviewed by humans. The company stated a notable drop in shocking and graphic content handled by human moderators over the past year due to reliance on its AI tools.

It is vital to integrate people and machines to maintain a secure environment,” she said. “We’ll have humans as integral to the approach, but we also think it’s extremely critical to minimize viewing of dangerous material as rapidly, which is why a lot of the machine support is making a difference process content quickly.”